Review – Sony Dream Machine ICF-CL75IP iPhone alarm clock radio with 7 inch display

This Christmas I asked Santa for a new clock radio with an iPhone dock built in. My old one was perfectly alright but since it was built for the iPod it no longer charged my phone which had become quite annoying. My eldest sister rose to the challenge and being partial to my gadgets, I think had a little bit of fear of getting it wrong! But she got it so right!!

The new Sony Dream Machine and it is a DREAM MACHINE does everything I wanted a clock radio to do and a whole lot more, with a few nice touches thrown in there to polish it off.

Where to begin? Let’s start with the obvious! It’s got a 7 inch screen! As you know 7 inches is quite enough! And like you are wondering now and I was wondering as I took it out the box, is that merely a digital picture frame or can I watch movies through it? And yes, yes you can. The 7 inch display (800×480) allows you to watch your iTunes movies, video on YouTube, and even things like the iPlayer! Genius! and supports Mp4, M-Jpeg and Avi file formats. It also is a digital picture frame for when the machine is idle and this can easily be switched to sleep mode when you hit the hay with 3 taps of the snooze button.

The dock foe the iPhone pops out, spring loaded from the right hand side, you can control your music or video from the iPhone or from the dream machine. The sound is good and I’d so far to say more than you’d expect from a clock radio. Oh! Clock radio! The main function, it’s got a sweet clock radio that allows you to be woken up by radio, iPhone or sound of nature and matching image. One of the nice little extras is that you can set more than one alarm and adjust them from one button on either side of the display the alarms can also be programed to just go off over weekdays or just at weekends which if like me you are away most weekends saves having to remember to manually switch it.

The entire menu screen is based on the playsation 3 theme and is just as intuitive, you’ll get to grips with it with limited consultation of the instruction book.

The dream machine has 1 gig internal memory so that you can import photos, music and video. It has a USB slot SD slot and obviously the iPod dock.

The radio is pretty sweet an gets a better signal than the old clock radio I had in exactly the same position.

OK now for some negatives
The first USB stick I plugged into it could not be read, second one fine.
I cannot for the life of me figure out how to delete the sample pictures which is really frustrating having them on my little slide show.
Also, if the clock radio is on sleep mode and you drop the iPhone in you will get the this device is not supported error and it keeps flashing up but this is no biggy! Just tap snooze and drop the iPhone in again.

Nicks option

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January 30, 2010 | glennmward | Tags: , , , , , , , , , , , , , | No Comments »

Integrating Online Video into your Digital Marketing Stratergy

Everyone is banging on about the power of video and how companies can use it in deliverables, and as part of their Marketing collateral and I agree, it is a powerful tool, without it I would be jobless, but before you start to plan your next epic, pause to think about it’s delivery and the cost implications of this.

I have spent a year now developing a video service in a company and to some extent an industry that until recently could not see how video could benefit the product. The main issue has not been producing the video or encouraging execs to come up with new ways in which to use video, it has been the means of delivery. Like any digital marketing there is absolutely no point in producing something that is not viewed by a high volume of people and more importantly, performs a function. Similarly to the everyone creating a Facebook page merely because they can mentality, putting video out there and doing it badly has the adverse effect on proving your understanding of the landscape and damages the brand rather than enhances it.

So what are your options? Well of course you can invest in a bespoke video delivery platform, buy something off the shelf that meets the companies needs but this is large initial step and a large spend, especially if you have not been involved in video in the past. Much like eBay is no longer an online garage sale, blogs are no children’s online diaries, Youtube is definitely not an online repository for unprofessional home videos, in fact Youtube is now one of the largest online search engines and any digital marketer cannot ignore this.

So how do you make it work for your product? Well, while you cannot set out to make a viral video, you can maximise the exposure you receive from your production by setting clear objectives and planning far beyond that of uploading your one video to an account on YouTube and hoping people might come across it. My biggest rule is allowing people to decide upon their own browsing habits. Don’t dictate to them how they should arrive at your product because you’ll loose them at the first awkward click routine or navigation that takes more than a few seconds of their time. Although many of the online spaces provide a quick and easy means of providing link building to your website, pay every one due attention, think about the usability issues and make sure there are no awkward, dead or complicated links to your pages. Don’t presume that a person will take the time to navigate to the correct page on your site if you dump them on your homepage. More often than not they won’t complete this part of the journey.

So, back to video. Take time producing your online space whether it be on YouTube, Vimeo etc. Remember that just uploading it is not enough, promote your video with appropriate means, social media, press releases, email marketing etc. If you have produced your video well and it does the job then send the user to the relevant page on your site and to your product.

If you are in doubt about your video, usability or quality of the landing page then don’t do it! Unfortunately it’s far easier to damage a brand than it is to build it.

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December 16, 2009 | glennmward | Tags: , , , , , , , , , , , , , , , | No Comments »

Augmented reality Apps… Cool but do they really have a practical function?

Augmented_Reality_iPhoneI have been very excited recently about the arrival of augmented reality Apps for my 3GS and this week I installed the Layers App. Very cool indeed but it as I went through the various databases of information I did wonder if it had a practical function. Certain functions such as the Wiki and other informational sources probably have no added value by being able to hold your phone up and obtain directional and distance data and so to for the Twitter functions, fun at first but do we really care where the tweets are coming from? I bet not one person initiates face to face dialogue as a result of a nearby tweet. The concept does however come into it’s own when it comes to the directional data. The local tube stops, banks etc is handy to be able to see on the screen rather than on maps, figuring out which direction is north, which way you are facing and which way you then need to walk. I have watched the Augmented Reality Sat Nav App video on YouTube and again it looks very cool but I have to say, even as a techy who loves the concept, I am sceptical at this stage!

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October 30, 2009 | glennmward | Tags: , , , , , , , , , , , , | 1 Comment »

Understanding Resolution and Frame Dimensions – Video, Web and Print

Screen_Resolution_DimensionsResolution seems to be a subject that baffles a lot of people with different platforms (TVs, monitors, mobiles) different mediums (video, print, web) and also different pixels per inch which effects the overall size and quality of your image.

Let’s start with pixels per inch and keep it basic. Pixels per inch is the amount of small dots of color per square inch. As a rule 300 pixels per inch is the bare minimum for print while 72 pixels per inch is suffice for web based output, admittedly as PC monitors resolution has increased over the past few years I often find myself producing an image with a 150 px per inch in order to produce the better results. It all depends on your intended output. For video output I did a few tests in order to confidently advise you for best results. I created two identical images in Photoshop with the same physical dimensions, I used the Film and Video presets found after hitting new. I produced one at 72px and the other at 300px and saved them out as a png, I then brought the two images into Adobe Premiere Pro in separate time lines, I exported them using the same full quality DV setting and then oped them up side by side and played them. I asked my colleagues which they thought was produced with the higher res images and they consistently couldn’t identify it. In this case it seems that the resolution of the input file does not noticeably effect output.

See (URL Coming Soon)… for more information on export settings using Adobe Media Encoder and other such programs.

Print Resolution
With print resolution as mentioned earlier, 300 px is the minimum px per inch for a decent quality. When setting up your workspace you should be concerned with the physical size of the output, for example A4 is 210 mm x 297 mm with 300 px. Photoshop has presets for most print outputs so have a look and familiarise yourself with these.

Web Resolution
When I began studying my Design for Digital Media Minor, the standard size to construct a website was around the 800 px wide. The resolution of computer now vary and this size meaning that the websites began to look very small in the browser. By analysing google analytics user traffic it soon became obvious to design you site to a greater width. Today popular website width sizes are above 1000 px wide although many more dynamic CSS driven layouts will be sized based on a percentage of the browser window for consistency. As mentioned before you graphics should have a pixel resolution of 72 px per inch and above.

Screen Dimensions
640 x 480
800 x 600
1024 x 768
1280 x 800
1280 x 960
1600 x 1000
1680 x 1050
1920 x 1080

Video Resolution and Dimensions
There are two aspects to take into account here. The production of graphics for your video projects and the resolution you wish to output your video for the intended viewing platform. The production of graphics I touched upon earlier so let’s get to know video dimensions. The landscape has changed recently with the emergence of multiple mobile platforms alongside the popularity of High Definition on the consumer market.

Television Dimensions
There are 3 main television dimensions you should be aware of, there are variations but combinations i.e. widescreen (also see …) but use these as a starting point.
DV Pal, 720 x 576
Consumer HD, 1280 x 720
Pro HD, 1920 x 1080

Blu Ray and HDTV Dimensions
720 x 576
1280 x 720
1440 x 1080
1920 x 1080

Other Device Dimensions
There are many other devices now on the market that are all geared up to display video so often we might want to output at a format suitable for these.
Mobile Phones (3GPP)
128 x 96
176 x 144
320 x 240
640 x 480

iPhone
450 x 360
600 x 480

iPod
640 x 480 Large
320 x 240 Small

Sony PSP
320 x 240
368 x 208 High Quality

Other mobile frame dimensions, 176 x 208, 176 x 220, 208 x 320, 240 x 320 and 352 x 416.

Web Video Dimensions
Youtube
SD 640 x 480
Widescreen HD 1280 x 720
Widescreen SD 640 x 360

Myspace Video
320 x 240

Yahoo Video
320 x 240

(Dimensions may vary slightly)

Aspect Ratio
At this stage I just want to distinguish between what i mean by dimensions and how it differs to aspect ratio. All the dimensions I have touched upon up until now have referred to a 4:3 aspect ratio, this means for every 4 vertical pixels there are 3 vertical pixels. Most will have come across widescreen by now in their digital lifes and this has an aspect ratio of 16:9.

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October 9, 2009 | glennmward | Tags: , , , , , , , , , , , , , , , , , , , , | 1 Comment »