You might have noticed over the last few days on popular google searches that you are starting to get live Twitter feeds part way down the results. Google are rolling this out gradually but think of the possibilities. Topical Tweets and links will be getting instant first page google listing and in real time, the most up to date results on the page. Obviously this is open to abuse but the concept is great. Instantly the reach you have to your potential audience massively grows in size far beyond that of just the millions of Twitterers. I would be keen to see how this shows up in analytical software and if these links benefit your sites link building and link juicing in any way.