iPhone App Sat Nav Blog Series
Finally! A 3D Sat Nav application for the iPhone – Sygic Mobile Maps Europe
More 3D Sat Nav software apps for the iphone including Copilot Live and Navigon MobileNavigator
And then there was Tom Tom – iPhone App, 3D Navigation
I thought this Tom Tom app wasn’t going to be released this soon but given the recent 3D Sat Nav App race between Sygic, Navigon and Coplilot Live it makes sense that Tom Tom are quick to marmet. Competitively priced in comparison to the others at £59.99 I’m sure Tom Tom will rely on their dominant Market share and brand identity to drive sales.
For a company such as ALK Technologies, makers of Copilot love it makes perfect sense to build an iPhone app to add to their product portfolio as they have specialised in the production of Sat Nav software on smart phones. Given that Tom Tom and Navigon rely on the sales of their physical product, what does it mean for them? With the popularity of the iPhone I wouldn’t have liked to be in their board meeting making this decision (yes I would) could this mean a change indirection? let’s hope they’ve done their Market Research!!







