Social Media

Sometimes you dont know what you’d like to do but you know what you like doing

I write this post as a thought pops into my head. I often get asked for life advice, despite not feeling qualified in myself to give this kin of advise I always try and encourage a line of questioning of oneself, ones actions or things that could be considered, rather than handing out direct, do this do that advice.

I have embedded a video at the bottom of this post that is well worth a watch. It explains what is fundamentally broken and what holds back a good many of us from being great. Really! take the time to watch it.

Ok, my thought process begins with some early life choices. Deciding on my A-Levels, like many I had no idea what I wanted to do. I did know what I liked, what I was good at and the things that make me happy so I chose PE, Art and Business Studies… oh how they laughed! this is when I realized I had a bit of a what the f*/k do you know attitude, I wasn’t however massively qualified to argue with the gibes but stuck to my decision. In hindsight the ridicule came from those with a lack of knowledge in certain areas, they didn’t know the things I knew and they were those I considered well educated (the video below explains) A weaker man might have changed there mind and studied 3 coinciding subjects to meet societies pre conceptions of what would be the right thing to do.

Having finished my A-Levels I still didn’t know what I wanted to do however I knew what I liked doing. I first became a windsurf instructor, I knew I liked windsurfing, I knew I wanted to see a bit of the world, it made sense. In my off season I wrote an idea for a TV show, it got made by a href=http://www.rapido.co.uk/shows/shw.5.phpchannel 4/a and I shot off around the world filming. I then worked in TV, back to water sports, well yachting during which time I was teaching myself about websites and ecommerce as my brother and sister set up a www.innerwolf.co.uk. One more cheeky season in Egypt (windsurfing) then university to study a Media and Design for Digital Media during which time I helped take the watersports shop 2xs to being an online retailer. A quick stint as an website and marketing manager for a clothing company then up to the smoke to set up an in house video production service for a market research company. Now I am heading up the role out of our Website and Social media strategy.

My point here is that all of these things benefited very well from my choice of A-levels and more importantly what I do for a living now didn’t exist as a job when I started down this road. So, how can I take advice on my education when the people giving the advice have no concept of what the future might hold for me or the economy, you cant! and those who did take that advise, probably ended up in a job where they look at watch every day.

Sure, there are times you’ll take a knock. I got fired from the UKSA and it hugely dented my confidence. I thought questioning safety was a good thing but apparently not when you are questioning the decision of the MD. They attempted to throw me off the Isle of Wight as I influenced the other instuctors. So, draw the positives from any given situation, I’m an influencer! there’s a little take away, Ill put that in my toolbox and use that later.

Do what you like doing along the way, it might not fall into place straight away but you’re more likely to end up in the right place because if you are interested in something your learning is accelerated and people will notice, sure there will be politics along the way but stay focused on the bigger picture and let it wash over you.

Love this video!

[Marketing] Action Anticipation in the Client Purchase Process

This is going to be a bit of a different post as its not based on any reading or theory I have come across.

In this age where any Tom can create a Facebook page, Twitter handle or publish a YouTube video and call it marketing I spend more time encouraging colleagues to question their action. These are a few guide questions I often get them to ask.

Does this platform fit in with your brand and brand positioning?
Do you have a voice or from who’s point of view will the content be written?
Where are your clients / potential clients?
Do you have the resource to maintain these spaces?
Do you have the content to populate the space?
How will you maintain the quality of output and how much extra time will this add?
Social media is also a communication platform, are you able to react to these communications and monitor them?
In the early stages any online effort will only be seen by the people you tell, do you have the time to promote through offline and other online methods?

But this post is about another layer! For those who have decided that this is the correct medium to go to market. We should all be aware of purchase process and if not this should be pre requisite understanding to your marketing at some level. By understanding your targets purchase process you can map out Action Anticipation (I made that up) and this is the bit we usually forget. Sure you’ll hear people about number of followers or likes being a KPI, it is if your original objective is to gain readership but I’m pretty your MD is more concerned with whether one of those readers requested a proposal or actually bought something. So revisit your business or marketing strategy, what are your objectives?

By filling in the gaps in your potential clients purchase process you heighten the chances of meeting your objectives and satisfying a more tangible KPI that can be tracked by analytics such as number of RFPs or number of sales. If you are to be taken seriously as a social media marketer this is the language you should be talking.

Take something simpler to track like PPC advertising. Client searches client reads ad at this point you don’t want as many clicks as possible, if anything you want to put off the person who doesn’t require your product or service. client arrives on site (still not got them) what on that page sets you apart from the competition? Why should they call to action? You are not a brochure anymore! Your client is looking for more.

Apply this Action Anticipation next time you tweet something that is essentially a marketing message. What will the reader do next? if you manage to get them to your site, what will they do next? If you entice them with a free download, what will they do next? Missing a link, incentive, contact etc breaks the chain in the purchase process.

If you apply this mentality you are moving towards using the words social media in the same sentence as ROI. If not, keep measuring by readership and your social media marketing strategy will keep performing exceedingly well.

Setting up a blog with Social, Viral and Digital Marketing in mind – Part 1

Introduction

I’m assuming you have installed your wordpress blog on your server. This post will guide you through some general settings and installations that will get your blog up and running and ready to be spread across the web. Obviously you are here so you can see how some things work but also take a look at my most successful installation, GfK TechTalk

First, choose, install and customize theme.

Add blog Information

Under settings > General fill in your title and tagline, the title will be the name of your website and the tagline what its about, be sure to use some keywords that you want to reach the search engines. Go through all the settings beyond general and make sure the posts, comments etc will behave in a way that suits your blogs intentions.

Widgets

Widgets can be found under the appearance heading on the left hand side of the control panel. They control the content that appears mainly the right hand column of the site but also header footer.

Favicon

If you don’t have any image editing software you can easily create a favicon by uploading it to a number of site such as Favicon.co.uk you can then simply download it and upload it to you sites top level folder (htdocs) for it to appear in a browsers address bar.

CSS

The Cascading Style Sheet is fully customisable and is accessible by clicking appearance > Editor > StyleSheet under Styling

Install Plugins

I’m going to give you a short overview of useful plugins I have tried and tested. It’s not everything I use and everyone’s blog will have different needs but this should give you a good start and save some time.

- Social Media and Viral Marketing

Digg Digg

Digg Digg provides convenient buttons by your post for your readers to market your articles on your behalf, essential for the viral marketing aspect of your blog, you may have seen these buttons on site like Mashable.

Twitter Tools AddToAny: Share/Bookmark/Email Button

Once you have established your social media platforms that work for your particular target audience then use Digg Digg for these platforms. It is important to remember that everyone has there own browsing habits and favourite bookmarking tools so make sure your blog facilitates them. AddToAny pretty much adds every other bookmarking link to your post.

SexyBookmarks

A very stylish plugin adding additional bookmarking to your post, I have started using this as an alternative to AddToAny.

Social Media Widget

While many seem to think that linking to your social media accounts means you are intergrating Social Media, as you may have picked up from the above plugins it is only a small part. However, this plugin simplifies the adding of icons to the navigational column and gets you to think about a few extra platforms at the same time.

FeedBurner FeedSmith (manual install)

The Feedburner plugin cannot be found on an add new plugin search, you need to download the plugin file from Google and upload the zip file to your server extract the file and refresh the plugin page in WordPress and activate the plugin. Next, got to your google feedburner account and in My Feeds fill in the address of the blog feed in the Burn a feed right this instant box. Navigate to settings and then feedburner and add your new Feedburner feed address.

- Analytics and Tracking

Google XML Sitemaps

Sign into webmaster tools, add new site, upload the html file although there other options for verification, verify the site,

Edit the settings and build the sitemap

Your sitemap was last built on August 17, 2010 8:51 am.
Your sitemap (zipped) was last built on August 17, 2010 8:51 am.
Google was successfully notified about changes.
Bing was successfully notified about changes.
Ask.com was successfully notified about changes.
The building process took about 0.53 seconds to complete and used 27.25 MB of memory.
If you changed something on your server or blog, you should rebuild the sitemap manually.
If you encounter any problems with the build process you can use the debug function to get more information.

WordPress.com Stats

In order to use the WordPress.com stats plugin you will need a wordpress API key, after you have installed the plugin you will be shown a red error message until you have resolved this, click on the error message and you arrive at a page showing the following “The WordPress.com Stats Plugin is not working because it needs to be linked to a WordPress.com account” click on the link to get an API key and sign up at the wordpress.com site, you only need to sign up for a username, a full blog is not necessary. Once you have gone through the motions got to my account and you will find the API. Copy the API and return your self hosted blog site, enter the key and you will be shown the wordpress account that the api is associated with, now just click and add your blog to the wordpress.com and you’re ready to go.

WP-UserOnline

WP-UserOnline is a handy little plugin that quickly allows you to assess our current users online and monitor marketing efforts in real time.

Ultimate Google Analytics

Go to your Google Analytics and add new website, enter the site address and you will be given some code to paste into your pages, fortunatley the settings for Ultimate GA allow you to just paste the UI code and you are up and running. Give it some time before you start to see your results in Google.

Instruction of accounts to set up

You’re going to need some accounts if you want some traffic and want to take advantage of free tools!

WordPress Account

For some of the stats programs and spam plugins you will need a API Key from your WordPress Account. You can set this up at the WordPress site, see above.

Facebook page

Rather than bug your mates posting links to your personal profile and to make sure you have the facebook followers that are actually interested in what you have to say, set up a Facebook page for your blog and put your links in there.

Twitter and Twitter developer account

Your Twitter account is going to be important in pushing out your posts once you have established your following. Use plugins such as Twitter Tools to automate the process.

Google, Analytics, Feedburner, Webmaster Tools

You’re going to need a Google account and a few of their products.

Gravatar

Gravatar is a sister site to wordpress and is a handy way to add an avatar to your email address . Sign up for a Gravatar account, upload your photo, then on any participating site you use that use that email address your avatar will be displayed.

bit.ly

Contact me if you would like more detailed advice, more plugins and information on how this fits into a marketing strategy.

An insight into why digital and viral marketing is sooooo important (in my opinion)

I continually come across people who are adverse to digital marketing! Or more the point, don’t understand the area so pretend its unimportant or not beneficial to business development or marketing strategy, this is especially the case when I mention social media or YouTube! Bit too childs play! but there is no point in putting your head in the sand when it comes to advances in technology, I know your CD collection did look good and you could see what your CD’s had at a glance blah blah blah! but now you own an iPod don’t you? All your music in your pocket, organised in any number of ways! and I bet you even tell your friends about how good it is! You know who you are! I like the feel and smell of a book as well but sorry! They’re next to go!

My point is that people consume mass media in many different ways, so the emphasis should be on content not the platform or device, although you should reach out to as many platforms and devices as possible. Whether it be your YouTube viewing or Facebook account most have an accompanying app on the phone, pad, games console, tv etc, this was just the beginning of the trend, even the most avid newspaper readers are beginning to obtain their news over an iPad, kindle, Samsung Galexy, Blackberry Playbook etc. In order to push marketing messages to our customers we need to be aware of major shifts in media consumption. Unfortunately for some of us this means learning about platforms we don’t yet understand. By identifying or creating good content that relates to our brand or product we start to see where our clients might be. All too often, the only thing someone hears when I talk on the subject is facebook or twitter and then immediately become disinterested, I am talking about a platform, it could be anything and will almost certainly be different for every industry. The major point in the social media arena is that the target has already profiled themselves, they have given you the vitals, there hobbies and interest, where they’ve been on holiday. Yes I did mention social media, sorry, I know a good portion of my readers are now thinking how does that fit into B2B? Linkedin is social media! You can can spend hours and pennies going to conferences, events networking but you also can quickly search a self generated database where employees have already stated who they work for, what their title is and what they do for the company. I agree there’s nothing better than a face to face and that’s where you make sales but in a world where we are continually improving efficiency to save time, we all manage to fill that void with something else and the fact remains that many of us don’t have the time to leave the office.

So lets make this as simple as possible and lets start at the beginning as so many people are attacking the wrong link in the chain. Here’s a short case study, not from an online store, that’s too easy! This is a case study from a job I did for a auto locksmith start up. Firstly ask yourself where are your customers? what are they doing at the time the need your product? what are their needs? A friend of mine had set up as an autolocksmith, his customers were identified as one off users of the service that often would be in an emergency situation, locked out of their car, away from home, lost keys etc. Having this information not only answered a lot of Digital Marketing questions but also design questions enabling them to channel the spend where it would be most effective. The service needed to be found quickly and on the platforms people would turn to when they needed this type of service. For the short term marketing strategy PPC campaigns were essential, the ad needed to be displayed on the first page of search engines, there was a high probability customers would be on a mobile device so the website need to load fast and display the information needed to make contact as well as the services offered. Directories would be important and test were made to see which, if any would produce a return on investment.

Ok, point made, a marketing strategy where I didn’t suggest a facebook page or any form of social media and I might add, one where offline marketing methods such as a yellow pages ad brought in no extra business.

Summary of my Online Digital Marketing reading for 2010 as Tweeted via Twitter

Website Optimisation

RT @seohimanshu Two Powerful ways to reduce bounce rate http://bit.ly/hSc5E0 #bounce #rate #google #analytics
20 Ways to Make Money Blogging in 2011 dotsauce.com/2010/12/21/20-… via @DotSauce
Ultimate list of landing page conversion optimization tools raventools.com/blog/the-ultim… via @RavenTools #CTA
6 tips for an effective ‘call to action’ – Small Business Blog from Microsoft – Site Home – TechNet Blogs : http://bit.ly/houNMG
RT @unbounce Your Landing Page Sucks! Here are 10 Examples That Don’t… http://bit.ly/glRcyl
Ultimate list of conversion optimization tools raventools.com/blog/the-ultim… via @RavenTools
Landing Page Ideas To Explode Business http://shar.es/0zSTV
An introduction to Google Webmaster Tools glennward.co.uk/2010/03/an-int… @glennmward #SEO #glennward posted 17.03.80
7 ways Google Analytics can help when redesigning your website – iCrossing http://bit.ly/dC9TBK

Digital Advertising

6 Predictions for Digital Advertising in 2011 mashable.com/2010/12/21/adv… via @mashbusiness @mashable #DigitalMarketing #DigitalAdvertising
Marketing Strategy Planning managersblog.net/marketing-stra…
Europe’s concerns over behavioural advertising intensify | News | Marketing Week marketingweek.co.uk/disciplines/di…
How to turn consumer inaction into action: five tips econsultancy.com/blog/6673-how-… via @Econsultancy
Integrating marketing activity across all your channels: a #JUMPchallenge post econsultancy.com/blog/6632-why-… via @Econsultancy
Interesting post – 6 Best Practices for Developing a Mobile Marketing App in 30 Days. http://hub.am/avsVok

SEO

The Top 10 Internet & Search Marketing Trends for 2011 | Web SEO Analytics http://bit.ly/eWCxbx
Blog commenting useful for SEO? http://bit.ly/c9L7oP #seo #sem #keywords
RT @sejournal 2011 SEO and Social Media Checklist | Search Engine Journal http://bit.ly/dMFtnT
Web 2.0 : SEO : ERP : CRM : SCM : Software: SEO Via Updated Content – Affect Google Rankings? http://j.mp/fXrv0V
Seven Free SEO Tips to Boost Your Site’s Traffic – http://b2l.me/avfzum
Intoduction to Search Engine Optimisation – SEO Learn at lunch glennward.co.uk/2009/04/intodu… via @glennmward #seo
RT @crearegroup Will Google TV impact SEO? http://bit.ly/9qciER
Currently reading Drive traffic increase conversions http://www.terry-heffernan.info/drive-traffic-increase-conversions/1156/173/
Beyond SEO, getting the right traffic for your product glennward.co.uk/2009/06/beyond… @glennmward glennward.co.uk #SEO

PPC

ppc campaigns organic search results vs the paid ones http://bit.ly/efEpu2 #ppc #search
PPC Blunders- Know, Avoid And Earn http://bit.ly/fWTnV6
Understanding the science of PPC digital marketing – Make Pay Per Click work for your business glennward.co.uk/2009/11/unders… via @glennmward #ppc

Analytics

Text analytics: a key trend to watch over the next three years | Forrester Blogs http://bit.ly/ggdccY
New blog post: Monitoring your B2B online marketing efforts using Custom Reporting in Google Analytics http://bit.ly/eMurEg
Web Analytics – Art or Science? http://bit.ly/DmkuQ via @jonnylongden
Introduction to Google Analytics and other website analytical tools glennward.co.uk/2009/11/introd… via @glennmward #seo #google #analytics
Tracking social media conversions using Google Analytics http://dld.bz/y76R
Tracking HTML5 Video with Google Analytics (and goodbye to Flash) | Elisa DBI http://bit.ly/aRFYz8

Revolutionize Your Social Media Strategy In 2011- 39 Useful Tips To Follow http://bit.ly/ftPwDe
Email is dead. Long live email. gfktechtalk.com/2010/12/07/ema… via @GfKTechTalk #facebook #email #gmail #socialmedia
Social Commerce: Active Social Media Users Say Companies Can Do More with Social Networks http://bit.ly/9eJ1hM
RT @infinigraph Fan Value, Customer Loyalty and Social Conversation http://post.ly/15PwB
RT @bulletproofmar: Get your visitors to buy by pressing the right emotional buttons. #B2B social media #Digital http://bit.ly/8tABRR
Currently Browsing: Social Media Exposure: Better Than Ads and Cheaper, Too. http://is.gd/fR2Mg
Good set of simple social media marketing rules! RT @GreenBuzzAgency 8 Rules: Marketing in the Music Industry http://bit.ly/9u1kMv
Why social media needs to learn the marketing basics econsultancy.com/blog/6516-why-… via @Econsultancy
RT @GreenBuzzAgency Using Facebook as a Strategic Marketing Channel http://bit.ly/bJJnD6

Misc

10 Cloud Computing Expectations for 2011 – http://bizcloudnetwork.com/2010/10-cloud-computing-expectations-for-2011/
Consumers are moving to the cloud, time for the music industry to follow gfktechtalk.com/2010/12/10/con… via @GfKTechTalk #music #cloud #download
RIM boss challenges Apple’s HTML5 video claims | NetBenefit Blog http://bit.ly/aAJtuC

Monitoring your B2B online marketing efforts using Custom Reporting in Google Analytics

I was recently asked to write a piece on Analytics at an intermediate level but this also ties into a stage we have arrived at with some Google AdWords training I’m doing so I’ll explain how analytics can pick up where AdWords left off and also how you can use Custom Reporting to monitor other offline and online marketing efforts.

If you are using AdWords for Business to Business advertising one issue is that data drops off at a certain point as you have no checkout and no price or profit attributed to a click which effectively means no calculation of the Return On Investment. This drop off can be picked up using Analytical software and in particular I shall talk about how we can do this with Google Analytics. The main point to note is that with an end action we can track an entire visitors journey from pre-entry to exit or call to action. With a checkout and a piece of code this purchase price is reported back to your Google Account. The replacement in a B2B case is a call to action and this might be in the form of an email link, request for proposal, click to download etc. As long as the visitor has something to click on then they can be tracked. The long winded process of tracking user journeys if you were using a limited stats package would be to look at the keyword that provided the visitor, tie in the key information that allows you to identify them at different stages of the journey and estimate whether they called to action. With Google Analytics Custom Reporting you are able to do far more. I would recommend using this to track individual marketing efforts and Goals to concentrate on more specific calls to action such as a click on an email link or download. Let’s take your social media efforts for example. You could set up a custom report that tracked all of your social media traffic, the site penetration of each and time on site ie. did they actually stay and read something.

Here’s a step by step guide to such a report,

In the example below I set up a new report, the first Metric I am concerned with is the Pages/Visits, to keep the dimension simple I chose Page Title as I will know exactly the page I am looking at. Once I have established the pages visited I would like to know site penetration so I add Page Views, I next want to establish whether they actually found this page interesting so I add Time On Page, finally I am concerned with where the user left the site so I add Exits.

After creating your report I just want to show you a little hidden extra that gives you a better overview of your traffic. When you look at the report you should see something like this.

This is fine for a top level overview but if you’re keen to delve deeper, click on the Pivot View above the top right hand corner of the table. You will be presented with a chart cross referencing traffic sources, the different Metrics are still available and you can change these with a simple dropdown menu.

You could take this one stage further and apply it to your offline marketing efforts, this is a bit of an eCommerce trick but why not publish an advert in a magazine with a unique URL, a unique landing page that could only be found had the person read the advert.

Establishing your online voice, blogging and your readership

My good friend Merrin Wake emailed me the other day for some advice on getting traffic through to her blog secretsofmotherhood after reading a few pages I established that identifying the readership in this situation would be slightly different than I am used to as the users are not business users and not consumers. Merrin said that the blog was set up with social media tools, in this situation is key to go an extra mile when talking to your readers. Establish your voice and create conversations with your readers, this way passive absorbers of your information start to become your brand advocates. It only takes a couple of power users of your website pushing your message to feel like you have a mini marketing team working for you and you are laying down the foundations to facilitate some viral marketing.

Remember that no two people browse the Internet in the same way! We all have our favorite platforms, our favorite browser plugins and we all use social media in different ways so make sure your blog caters for as many of these people as possible not just your preferences. Share buttons with limited clicks is essential for the reader to spread the word. Subscribe Fields for those who wish to be sent a email digest. Follow and Like Buttons for those who passively watch you through social media platforms. RSS feeds (in particular Feedburner) for those who will watch you from their email client.

Link exchange,
Obviously, search engine optimization should be at the for front of your mind not just during site design but on every post, every keyword and every heading. Link exchange is vital to your SEO and I don’t just mean sending out annoying emails to similar sites asking to swap links I mean, where are your potential readers? Are they on Facebook? If so, have they joined a group in which you can start a discussion that links back to your pages, can you get them discussing and spreading the conversation to various other platforms such as digg, delicious, yahoo buzz etc? Inbound links are important not just for traffic but also for search engine bots to find your site. Outbound links have to quality sites have similar effects.

The paid way
If your site is making some money then the quick way is to incorporate some pay per click adverting or direct advertising on websites you would like to be seen. There is an art to this so don’t take it on lightly but here are some starting points to get you thinking. See my Digital Marketing posts.

The pitfalls of social media and online recruitment methods

I am running a pilot to monitor the success of new media approaches to recruitment while recruiting for my assistant. During the research process I came across a few findings that were worth a note.

The flip side to recruiting on the Internet, despite the fact that a particular platform does not represent a true overview of a countries demographic, but what does? is the simple fact that even those using conventional practices for recruitment for vetting. It makes a lot of sense! In the past you’d get references to discover whether your candidate has a good work ethic, is not going to create problems etc but social media is quicker and provides a more rounded summary as the candidate has not chosen the referee who speaks on their behalf and in many cases are more open with there posted information. The problem lies with the discarding of candidates for reasons you have discovered via these means, it might not necessarily be the HR department doing this but the individual departments conducting the interview process who are taking an unnecessary risk on behalf of the company. Fair enough if you discover someone is a drug taker, criminal etc but what if discover the candidate is planning a pregnancy, has an alternative sexual preference etc and they are discarded. If you have decided to do your online research then be sure the reason the candidate was discarded can be back up with valid reasoning and in many cases proof of this.

Digital Marketing Strategy – What should and shouldn’t you be doing

Also see,
Introduction to Search Engine Optimisation
Beyond SEO – The right traffic to your site
An Introduction to Google Webmaster Tools
Introduction to Google Analytics and other website analytical tools
Introduction to Pay Per Click Campaigns
PPC Pay Per Click Marketing and purchase process
Integrating online video into your digital marketing strategy

One of the biggest issues companies face with their marketing at the moment is the “because I can” attitude. Social media platforms has made it very easy for Joe Bloggs to set up a Facebook Page, Start a Twitter account etc without first considering what you are setting out to achieve or does it really fit into the marketing strategy for that particular brand, product, service or industry.

The aim of this post is to encourage you to stop and think before leaping head first into an arena that is far more complicated than copying and pasting content into online spaces.

I’ll firstly start by simplifying how I see Digital Marketing and please bare in mind this is not taking into account traditional Marketing metrics or an individual companies Marketing strategy which also should be taken into consideration when addressing that should I, shouldn’t I? question.

The above shows my idea of a rough guide to the nuts and bolts that build up your Digital Marketing Strategy. Note, one is nothing without the other supporting it.

A video is merely a file sitting on your computer until you give it a platform and a means to be spread by it’s viewers and this is the case with all your content be it news articles, data or PR. As I mentioned it has become increasingly easy for Joe Bloggs to set up a Facebook page, start a Twitter account or post something to YouTube but pause for a second and ask yourself does this “because I can” attitude to marketing really satisfy your marketing objectives? Ask yourself a few key questions and at the same time refer back to the marketing and branding strategy, business development objectives, PR efforts etc does setting up numerous social media accounts that remain dormant really let your clients know you understand social media? No, not really! Does multiple versions of you companies graphics and variations on messages increase and improve you brand awareness amongst your clients? No, it probably damages your brand!

The message is, understand what it is you are doing and choose the right nuts and bolts that support your pre existing strategies, don’t do things because it’s easy, you can or because everyone else is doing it!