Summary of my Online Digital Marketing reading for 2010 as Tweeted via Twitter

Website Optimisation

RT @seohimanshu Two Powerful ways to reduce bounce rate http://bit.ly/hSc5E0 #bounce #rate #google #analytics
20 Ways to Make Money Blogging in 2011 dotsauce.com/2010/12/21/20-… via @DotSauce
Ultimate list of landing page conversion optimization tools raventools.com/blog/the-ultim… via @RavenTools #CTA
6 tips for an effective ‘call to action’ – Small Business Blog from Microsoft – Site Home – TechNet Blogs : http://bit.ly/houNMG
RT @unbounce Your Landing Page Sucks! Here are 10 Examples That Don’t… http://bit.ly/glRcyl
Ultimate list of conversion optimization tools raventools.com/blog/the-ultim… via @RavenTools
Landing Page Ideas To Explode Business http://shar.es/0zSTV
An introduction to Google Webmaster Tools glennward.co.uk/2010/03/an-int… @glennmward #SEO #glennward posted 17.03.80
7 ways Google Analytics can help when redesigning your website – iCrossing http://bit.ly/dC9TBK

Digital Advertising

6 Predictions for Digital Advertising in 2011 mashable.com/2010/12/21/adv… via @mashbusiness @mashable #DigitalMarketing #DigitalAdvertising
Marketing Strategy Planning managersblog.net/marketing-stra…
Europe’s concerns over behavioural advertising intensify | News | Marketing Week marketingweek.co.uk/disciplines/di…
How to turn consumer inaction into action: five tips econsultancy.com/blog/6673-how-… via @Econsultancy
Integrating marketing activity across all your channels: a #JUMPchallenge post econsultancy.com/blog/6632-why-… via @Econsultancy
Interesting post – 6 Best Practices for Developing a Mobile Marketing App in 30 Days. http://hub.am/avsVok

SEO

The Top 10 Internet & Search Marketing Trends for 2011 | Web SEO Analytics http://bit.ly/eWCxbx
Blog commenting useful for SEO? http://bit.ly/c9L7oP #seo #sem #keywords
RT @sejournal 2011 SEO and Social Media Checklist | Search Engine Journal http://bit.ly/dMFtnT
Web 2.0 : SEO : ERP : CRM : SCM : Software: SEO Via Updated Content – Affect Google Rankings? http://j.mp/fXrv0V
Seven Free SEO Tips to Boost Your Site’s Traffic – http://b2l.me/avfzum
Intoduction to Search Engine Optimisation – SEO Learn at lunch glennward.co.uk/2009/04/intodu… via @glennmward #seo
RT @crearegroup Will Google TV impact SEO? http://bit.ly/9qciER
Currently reading Drive traffic increase conversions http://www.terry-heffernan.info/drive-traffic-increase-conversions/1156/173/
Beyond SEO, getting the right traffic for your product glennward.co.uk/2009/06/beyond… @glennmward glennward.co.uk #SEO

PPC

ppc campaigns organic search results vs the paid ones http://bit.ly/efEpu2 #ppc #search
PPC Blunders- Know, Avoid And Earn http://bit.ly/fWTnV6
Understanding the science of PPC digital marketing – Make Pay Per Click work for your business glennward.co.uk/2009/11/unders… via @glennmward #ppc

Analytics

Text analytics: a key trend to watch over the next three years | Forrester Blogs http://bit.ly/ggdccY
New blog post: Monitoring your B2B online marketing efforts using Custom Reporting in Google Analytics http://bit.ly/eMurEg
Web Analytics – Art or Science? http://bit.ly/DmkuQ via @jonnylongden
Introduction to Google Analytics and other website analytical tools glennward.co.uk/2009/11/introd… via @glennmward #seo #google #analytics
Tracking social media conversions using Google Analytics http://dld.bz/y76R
Tracking HTML5 Video with Google Analytics (and goodbye to Flash) | Elisa DBI http://bit.ly/aRFYz8

Social Media

Revolutionize Your Social Media Strategy In 2011- 39 Useful Tips To Follow http://bit.ly/ftPwDe
Email is dead. Long live email. gfktechtalk.com/2010/12/07/ema… via @GfKTechTalk #facebook #email #gmail #socialmedia
Social Commerce: Active Social Media Users Say Companies Can Do More with Social Networks http://bit.ly/9eJ1hM
RT @infinigraph Fan Value, Customer Loyalty and Social Conversation http://post.ly/15PwB
RT @bulletproofmar: Get your visitors to buy by pressing the right emotional buttons. #B2B social media #Digital http://bit.ly/8tABRR
Currently Browsing: Social Media Exposure: Better Than Ads and Cheaper, Too. http://is.gd/fR2Mg
Good set of simple social media marketing rules! RT @GreenBuzzAgency 8 Rules: Marketing in the Music Industry http://bit.ly/9u1kMv
Why social media needs to learn the marketing basics econsultancy.com/blog/6516-why-… via @Econsultancy
RT @GreenBuzzAgency Using Facebook as a Strategic Marketing Channel http://bit.ly/bJJnD6

Misc

10 Cloud Computing Expectations for 2011 – http://bizcloudnetwork.com/2010/10-cloud-computing-expectations-for-2011/
Consumers are moving to the cloud, time for the music industry to follow gfktechtalk.com/2010/12/10/con… via @GfKTechTalk #music #cloud #download
RIM boss challenges Apple’s HTML5 video claims | NetBenefit Blog http://bit.ly/aAJtuC

January 1, 2011 | | Posted in: Digital Marketing | No Comments »

Improve your searches – search engine tips and tricks

Many people still search one or two keywords and trawl through endless list of results in a search engine. Beyond the provided filter tools there are many tips and tricks to finding what you want quicker. Ever see the keyword you searched in the summary but arrive at page with 20 feet of scrolling. Hit Control F and search that page for that word and be there in seconds. Use and image search and come across sites that you wouldn’t usually have found.

The bulk of this post is about the little tips and tricks when actually entering text into the search bar.

Phrase search (“”) Use exclamation marks to make more than one keyword a phrase, the results shown will be results where these two words appear next to each other.

Site Search Site search is great for finding something you know appeared on a particular site. Often this search delivers better results that some website own search. Jus type site:thewebsite.com and then the keywords to only search one site.

Filetype Search As per site search but the results are specifically files with the file extension you specify, for example chocolate sweets filetype:pdf

Exclude a keyword (-) No brainer!

Wildcard Search (*) This constitutes anything and then your search term. If you only remember some of what you want to search use the wildcard, for example * sweets results in all types of search with a word then sweets.

Exact Search (+) Means that both your words must appear in the results, for example chocolate + sweets.

November 12, 2010 | | Posted in: Learn at lunch, On the Web, Web and Software | 2 Comments »

Live Twitter results in Google Searches, potentially huge for your sites traffic

You might have noticed over the last few days on popular google searches that you are starting to get live Twitter feeds part way down the results. Google are rolling this out gradually but think of the possibilities. Topical Tweets and links will be getting instant first page google listing and in real time, the most up to date results on the page. Obviously this is open to abuse but the concept is great. Instantly the reach you have to your potential audience massively grows in size far beyond that of just the millions of Twitterers. I would be keen to see how this shows up in analytical software and if these links benefit your sites link building and link juicing in any way.

December 21, 2009 | | Posted in: Digital Marketing, On the Web, Web and Software | No Comments »