I write this post as a thought pops into my head. I often get asked for life advice, despite not feeling qualified in myself to give this kin of advise I always try and encourage a line of questioning of oneself, ones actions or things that could be considered, rather than handing out direct, do this do that advice.

I have embedded a video at the bottom of this post that is well worth a watch. It explains what is fundamentally broken and what holds back a good many of us from being great. Really! take the time to watch it.

Ok, my thought process begins with some early life choices. Deciding on my A-Levels, like many I had no idea what I wanted to do. I did know what I liked, what I was good at and the things that make me happy so I chose PE, Art and Business Studies… oh how they laughed! this is when I realized I had a bit of a what the f*/k do you know attitude, I wasn’t however massively qualified to argue with the gibes but stuck to my decision. In hindsight the ridicule came from those with a lack of knowledge in certain areas, they didn’t know the things I knew and they were those I considered well educated (the video below explains) A weaker man might have changed there mind and studied 3 coinciding subjects to meet societies pre conceptions of what would be the right thing to do.

Having finished my A-Levels I still didn’t know what I wanted to do however I knew what I liked doing. I first became a windsurf instructor, I knew I liked windsurfing, I knew I wanted to see a bit of the world, it made sense. In my off season I wrote an idea for a TV show, it got made by a href=http://www.rapido.co.uk/shows/shw.5.phpchannel 4/a and I shot off around the world filming. I then worked in TV, back to water sports, well yachting during which time I was teaching myself about websites and ecommerce as my brother and sister set up a www.innerwolf.co.uk. One more cheeky season in Egypt (windsurfing) then university to study a Media and Design for Digital Media during which time I helped take the watersports shop 2xs to being an online retailer. A quick stint as an website and marketing manager for a clothing company then up to the smoke to set up an in house video production service for a market research company. Now I am heading up the role out of our Website and Social media strategy.

My point here is that all of these things benefited very well from my choice of A-levels and more importantly what I do for a living now didn’t exist as a job when I started down this road. So, how can I take advice on my education when the people giving the advice have no concept of what the future might hold for me or the economy, you cant! and those who did take that advise, probably ended up in a job where they look at watch every day.

Sure, there are times you’ll take a knock. I got fired from the UKSA and it hugely dented my confidence. I thought questioning safety was a good thing but apparently not when you are questioning the decision of the MD. They attempted to throw me off the Isle of Wight as I influenced the other instuctors. So, draw the positives from any given situation, I’m an influencer! there’s a little take away, Ill put that in my toolbox and use that later.

Do what you like doing along the way, it might not fall into place straight away but you’re more likely to end up in the right place because if you are interested in something your learning is accelerated and people will notice, sure there will be politics along the way but stay focused on the bigger picture and let it wash over you.

Love this video!

 

Screen_Resolution_DimensionsResolution seems to be a subject that baffles a lot of people with different platforms (TVs, monitors, mobiles) different mediums (video, print, web) and also different pixels per inch which effects the overall size and quality of your image.

Let’s start with pixels per inch and keep it basic. Pixels per inch is the amount of small dots of color per square inch. As a rule 300 pixels per inch is the bare minimum for print while 72 pixels per inch is suffice for web based output, admittedly as PC monitors resolution has increased over the past few years I often find myself producing an image with a 150 px per inch in order to produce the better results. It all depends on your intended output. For video output I did a few tests in order to confidently advise you for best results. I created two identical images in Photoshop with the same physical dimensions, I used the Film and Video presets found after hitting new. I produced one at 72px and the other at 300px and saved them out as a png, I then brought the two images into Adobe Premiere Pro in separate time lines, I exported them using the same full quality DV setting and then oped them up side by side and played them. I asked my colleagues which they thought was produced with the higher res images and they consistently couldn’t identify it. In this case it seems that the resolution of the input file does not noticeably effect output.

See (URL Coming Soon)… for more information on export settings using Adobe Media Encoder and other such programs.

Print Resolution
With print resolution as mentioned earlier, 300 px is the minimum px per inch for a decent quality. When setting up your workspace you should be concerned with the physical size of the output, for example A4 is 210 mm x 297 mm with 300 px. Photoshop has presets for most print outputs so have a look and familiarise yourself with these.

Web Resolution
When I began studying my Design for Digital Media Minor, the standard size to construct a website was around the 800 px wide. The resolution of computer now vary and this size meaning that the websites began to look very small in the browser. By analysing google analytics user traffic it soon became obvious to design you site to a greater width. Today popular website width sizes are above 1000 px wide although many more dynamic CSS driven layouts will be sized based on a percentage of the browser window for consistency. As mentioned before you graphics should have a pixel resolution of 72 px per inch and above.

Screen Dimensions
640 x 480
800 x 600
1024 x 768
1280 x 800
1280 x 960
1600 x 1000
1680 x 1050
1920 x 1080

Video Resolution and Dimensions
There are two aspects to take into account here. The production of graphics for your video projects and the resolution you wish to output your video for the intended viewing platform. The production of graphics I touched upon earlier so let’s get to know video dimensions. The landscape has changed recently with the emergence of multiple mobile platforms alongside the popularity of High Definition on the consumer market.

Television Dimensions
There are 3 main television dimensions you should be aware of, there are variations but combinations i.e. widescreen (also see …) but use these as a starting point.
DV Pal, 720 x 576
Consumer HD, 1280 x 720
Pro HD, 1920 x 1080

Blu Ray and HDTV Dimensions
720 x 576
1280 x 720
1440 x 1080
1920 x 1080

Other Device Dimensions
There are many other devices now on the market that are all geared up to display video so often we might want to output at a format suitable for these.
Mobile Phones (3GPP)
128 x 96
176 x 144
320 x 240
640 x 480

iPhone
450 x 360
600 x 480

iPod
640 x 480 Large
320 x 240 Small

Sony PSP
320 x 240
368 x 208 High Quality

Other mobile frame dimensions, 176 x 208, 176 x 220, 208 x 320, 240 x 320 and 352 x 416.

Web Video Dimensions
Youtube
SD 640 x 480
Widescreen HD 1280 x 720
Widescreen SD 640 x 360

Myspace Video
320 x 240

Yahoo Video
320 x 240

(Dimensions may vary slightly)

Aspect Ratio
At this stage I just want to distinguish between what i mean by dimensions and how it differs to aspect ratio. All the dimensions I have touched upon up until now have referred to a 4:3 aspect ratio, this means for every 4 vertical pixels there are 3 vertical pixels. Most will have come across widescreen by now in their digital lifes and this has an aspect ratio of 16:9.