Using Video in Market Research, Reporting and Presentations

I have written a guest post on the GfK Techtalk blog on the many ways in which we are using video in a Market Research and what the future might hold. obviously not given away all the juicy bits but hopefully its a good read.
p style=text-align: left;a title=Innovations in video improve business decision making href=http://www.gfktechtalk.com/2010/08/26/innovations-in-video-improve-business-decision-making/ target=_blankRead it here/a/p
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p style=text-align: left;Also see the a title=GfK FilmWorks Youtube Channel href=http://www.youtube.com/user/GfKFilmWorks target=_blankGfK FilmWorks YouTube Channel/a/p
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Should we be filming in HD for corporate / presentation video output?

The time has come to make the decision. HD or not to HD? And for those still getting mixed up, HD is High Definition and HDD is Hard Disc Drive, be sure you know the difference when you are purchasing you video camera! For a few reasons I have still been shooting in SD (Standard Definition) for corporate and by corporate I mean presentation video output (video for PowerPoint etc) File size being one, especially as I have footage backed up from my edit suite to a server daily and then an off site tape backup. Also, shooting to DV tapes provided a simple short term backup solution. Many of the videos produced are also not to be viewed on a television but accompanying information on a PowerPoint slide, so is often shown at in smaller dimension.

The thing is, more and more, stand alone presentation pieces are played on the desktop or from an online portal with the ability to display at full screen, now obviously standard definition is 720 x 576 against most monitor screen dimensions being at least 1024 px wide, in which case a SD is stretched to fit the screen causing massive pixelation.

A point to note that file compression is much better than it used to be so producing HD videos as mpeg4 with a h.264 codec has less file size implications and doesn’t cause your machine to grind to a halt when you try and play it back on desktop software.

My final point in my HD or not to HD argument that is fast leaning toward A HD win is that of Hardware. Even prosumer HDD cameras like the Everio have moved away from mere TV playback through your AV cables but not record in edit suite friendly formats. This means, drag and drop functionality that saves hours on your production work flow and produces better output.

The 3 causes of the white square during video playback in powerpoint

Probably the most common problem I am faced with week in week out is video failing to play in a PowerPoint presentation. Here are a few of the checks to perform to get things working.

Firstly, PowerPoint does not physically bring the video file into your presentation as it does an image. Hit save after embedding and notice the PowerPoint file does not grow in memory size. Therefore the presentation always needs to know where the video is relative to the document. Always keep the video file in the same place as the PowerPoint file and get into the habit of moving the parent folder around as you move the presentation from computer to computer.

Secondly, there is a bug in PowerPoint, if you see the white square when you play the video there is a good chance this is caused by there being too many characters in the video file name, I did read somewhere that over 128 characters but I find this differs from machine to machine. If you ate one of those people who put your videos in a folder named movies or something then include this parent folder in this rule.

Lastly, I sometimes get problems when a presentation is built on a company network and again this differs from machine to machine. If the above doesn’t work try moving the presentation to your desktop or local folder and re embedding the video.

That should do it!

Also see Creating Video for Powerpoint and inserting video into Microsoft Powerpoint

Record / Screen Capture what you do on your XBox or PS3 as video footage

Ok, I’ve been doing a bit of usability testing recently and thought I’d push the boundaries of what I can record and offer as video output. In theory anything with a video out I can record, so there was no problem with most mobile phone devices so I thought i’d rig up and record my gaming.

Here’s the xBox and ps3 setup. I used an Apple MacBook Pro to record the video with a Formac Studio analogue to digital converter. It meant that I could take a digital signal to the computer and still run the xBox into the TV and keep playing a game.

Couple of things about the ps3, sometimes, on some tv’s you’ll have trouble with the analogue inputs so you have to go into the playstation menu while you are in your usual setup and then select analogue and restart. Not going to talk you through the setup it’s pretty self explainitory although here it is

And here is some sample footage.

Using Camtasia to Screen Capture / Record Video Tutorials

Despite pushing for Adobe Captivate we have installed Camtasia on the edit suites at work for screen capture and tutorial recording. I’m not disappointed though it does the job!

Firstly, the majority of recording the company will need to shoot will be on PC based software so we have bought the PC version and installed VMWare on the Macs. This should improve the workflow from recording to edit. The software is easy to set up and get started with, like most programs.

Load up Camtasia Studio and you will first be faced with an option screen. Choose screen recording.

A small window in the bottom right hand corner of the page will load. In this window you have options for Camera, Audio and Select Area.

Once you hit the record button the window is minimized to the tray and everything you do on screen or within your assigned area is recorded.

When you are done hit the Esc key or go down to the icon in the tray and click to reveal the stop option.

The recording is now in a ‘cache’ state and you now need to decide how you will save the file down.

Click the Save button in the bottom right corner of the window.

Save the files down as an AVI as we will not be editing the video in Camtasia Studio. Organise your clips well so you can quickly identify them and their order later.

Basic Filming and Video Camera Technique

Training Module – Filming Technique

Purpose
The purpose of this module is to raise the understanding of video production and emphasise the level to which we should strive to output video to clients. During this module we shall look at the production process; that’s pre production, production and post production. You will go away with an understanding of the importance of planning your video. You will learn good filming technique and also good post production practice.

Theory

Pre Production – Preparation
Callsheet
(Download to come)
A simple one but often overlooked. A call sheet provides all involveds contact details, responsibilies, location details and anything else you may wish to include in order to keep everyone on the same page and the production running smoothly.
Storyboard
(Advanced Storyboard (1314))
Often there will not just be you working on a shoot, in order to convey the image you intend to shoot, it is important to scetch is and make any notes to put this across.
Script /
Interview technique
Interview technique for camera differs slightly from that which you may be used to.
Coerce the subject to say what you want them to say but in their own words.
Ask a question in a way that encourages them to repeat the question back in their sentence.
Example:
- Yes, I enjoyed it, it was really tasty! (makes no sense without the question)
- I enjoyed the cake, it was really tasty! (makes sense on its own)
Try and get into the habit of nodding or using facial gestures to encourage the interviewee rather than verbally agreeing
Release Forms
(Sample Release Form (364))
Permission from the respondent or subject to release their image to you, the production or the company.

Timecodes and striping tapesTimecode_Format
Logging, Viewing, Capturing, Batch Capture, Editing, DV to VHS Transfer, Camera to DVD Transfer

Post production paperwork
Logging (Download)

Sound

The onboard microphone is not sufficient in most situations to record good clean sound. The mic picks up the wirring of the tape and also any wind blowing across the tiny holes that cover it. We need to develop an understanding of the options and there usage.

There are two main types of microphone, cardenoid and directional. Examples of each are a lapel mic (cardenoid) often seen on a news reader or interviewee or a shotgun mic (directional) as you would see being carried by a film crew.
No matter how you obtain the sound it is essential you monitor it during recording using headphones. It would be very costly to return to the edit suite with an image and no sound.

Where would we use each?
Cardenoid_Lapel_Radio_MicLapel / Radio Mic – This microphone is best suited to the planned interview or studio interview. It will pick up sound from within a close vicinity and cut out background noise. It provides a clear sound and resonance of the chest. It’s harder to use the radio mic on location without a power source unless you have a professional sound setup.

Things to look out for
• Microphone can often rub on clothing or a moving subject. Don’t be afraid to hold up proceedings to make sure you have the sound set up correctly.
• Untidy wireing. Sometimes your subject may not have appropriate clothing and it may be hard to conceal the mic and transitter.
• Remember the foam cover is meant for windy conditions, you will not need it indoors, it will, if anything create rubbing issues.

Shotgun / Directional MicShotgun_Directional_Mic
The shotgun microphone can be used onboard the camera or on a boom pole. Best for on location and spontaneous shoots. As it is a directional mic the onboard camera can pick up sound directly in front of the camera and cuts out most sound left, right, up and down. The boom mic requires a specific sound person or appropriate stand. This microphone is extremely accurate as you can get up close to the subject and the directional properties reduce background noise.

Things to look out for
• Keep a close eye on the camera operator, as a boom mic can often appear in shot.
• An onboard boom mic will still pick up camera noise and remember you are close to the mic, although it is directional it will pick you up to some extent.
• Be aware of surrounding noise. If a dog barks, phone rings or siren goes off, don’t be afraid to stop the recording and inform the interviewer the sound is not useable.

Shotgun microphone – for impromptu Vox Pops and sound recordings, also in situations where there is a considerable amount of surrounding noise.
Lapel and transmittable microphones – Studio recordings, planned location shoots. Benefits from clear sound from the resonance off the chest but also pics up close surrounding noise (not noise at a distance)

Sound Recording Checklist (385)

The microphone plugs we use are 3.5mm (1/8″) “Mini” and XLR; both have a male and female (socket and plug) connections. In short the XLR connection carries the best signal and is considered professional standard, also benefits of the XLR connections are that they lock into place leaving less room for error or tripping in a working environment. Even with the a quality, expensive microphone, poor quality cables and recording Device will produce poor sound.

3.5mm_Mini_Jack

XLR_Connections

Image

Rule of thirdsRule_of_Thirds
The rule of thirds refers to the composition of the image on the screen.
By dividing the screen up into thirds (see figure 1) it provides guides to compose your shot
Filming for interview requires the cameraman to think about the eye line and looking space.

mis en scene
Mis En Scene- literally “placing on stage” refers to arrangement of all the visual elements

Choice of Lighting
“Texture and Colors”
Use of Space
Make-Up
Costumes
“Interiors” Used to Convey Meaning

Equipment

Tripod

The importance of a tripod should not be underestimated. It adds an instant professional look to the video. As a rule you should not start shooting handheld until you have understood and mastered filming with a tripod. Three types of tripod are shown below the key differences between tripods will be stability, levels, fastening and controls. Where you might utilize each depends on the type of filming, I base my decisions based on compact and portable or fixed and precision shoots  Also it is important to keep the equipment clean and check the clips regularly.

Basic_Video_TripodProsumer_Video_TripodProfessional_Video_Tripod

Lights

3 Point lighting system, key, fill and backlight.3_Point_Lighting_Kit
Safety, handling with gloves, flagging and gels, wooden pegs.

Key Light
This is the main light. It is usually the strongest and has the most influence on the look of the scene. It is placed to one side of the camera/subject so that this side is well lit and the other side has some shadow.

Fill Light
This is the secondary light and is placed on the opposite side of the key light. It is used to fill the shadows created by the key. The fill will usually be softer and less bright than the key. To acheive this, you could move the light further away or use some spun. You might also want to set the fill light to more of a flood than the key.

Back Light
The back light is placed behind the subject and lights it from the rear. Rather than providing direct lighting (like the key and fill), its purpose is to provide definition and subtle highlights around the subject’s outlines. This helps separate the subject from the background and provide a three-dimensional look.

Fill_LightBack_LightKey_Light

Camera

Show both cameras and explain the benefits for each. Talk about different capture formats and the benefits and intensions for each. DV, HDD, DVD explain the difference between HD and HDD (not to be confused)

I have documented the camera setting I used during most shoots
Sony Camera Settings (Download)
JVC Everio Camera Settings (Coming Soon)

Summary

Questions to ask yourself before you shoot,
Is your subject positioned correctly within the frame?
Framing – Rule of Thirds
Framing – Looking space

Where’s the sun?
Where is the sun or where is the light source? Possibly one of the most important questions, as a silhouetted image is extremely hard to correct in the edit, so it is important to think about this at the point of filming. As a rule, make sure the light source is behind you (the camera person) and not your subject. This will ensure the subject is well lit and all features are visible.
- Top Tip, you should attempt to correct a poor image by adjusting the camera and light source before fiddling with camera settings.

Does the white look white?
Cameras know what all the colors in the spectrum should look like based on its perception of white and white changes in different light. Most cameras have an auto white balance but you should familiarise yourself with adjusting the white balance. Hold a piece of paper in front of the camera with the main light source reflecting of the paper. Adjust the camera setting until the white looks white and all other colors should now look correct.

Is there any background noise?
Sound – Always check for background noise
Sound – Use headphone to check the sound that is actually being recorded

What is in the background?
Often paying a lot of attention to your subject we often forget about the background. Be sure there is no annoyances in the shot. If you are telling a stroy or filming particular respondents, try constructing your backgrounf to reinforce the story or message.

Can I see the subject clearly?
Be sure that your subject is in focus and make sure nothing is likely to obscure them during filming.

Top Tips
• Always Monitor the video through the view finder or LCD especially when lighting is affected by the environment
• Do not adjust the camera mid sentence – try and get used to adjusting (if necessary during a pause)
• Avoid moving around during the shoot, this will reduce the risk of unwanted sound, getting into shot and camera shake as floors often have movement in them.

Exercise (Set up a shoot)

Exercise One You have been allocated a room and have 20 interviews to conduct. Each respondent will be arriving in 15 minute intervals and the interviews will last between 10 and 15 minutes each. Discuss amongst yourselves and choose the best selection of equipment for this scenario and have a go at setting it up.

Exercise Two It’s a bright sunny day, you are out in a busy location and will be filming short vox pops, you cannot expect the respondents to come to you so need to been portable and quick to respond to a agreement to be interviewed.

Video Camera Review: JVC Everio GZ HD40

jvc_everio_hd40

My JVC Everio GZ-HD40 arrived the other day and I have been doing some testing and establishing some best settings for different filming scenarios. I chose the Everio for specific reasons, I wanted to move away from a tape work flow and the massive 120 gig HD provides this with a bit of future proofing thrown in for free. For personal use I wanted a compact camera that I could expand with peripherals rather than have it all on board. My largest needs were for a quality waterproof housing that would not only take a bit of a knock but also provide ease of use to film in the water and for general single person video production. The majority of housing on the Market, although are expensive don’t really do the job. If you are filming action sports it is important to know that your subject is within frame otherwise you often don’t quite get shots that don’t come about very often. The JVC WR-MG200 Everio Marine Case not only allows you to comfortably hold the camera but use the LCD display too so that even in surf you know you got the shot there and then.

So, back to the HD40. Very impressed with the camera so far. My first impression is that for a small stylish consumer camera it comes with many pro features including the 1920 PRO HD resolution and the ability to now shoot in a AVCHD format as well as to an mpeg compression, CD supplied provides quicktime codecs for editing support. Using the AVCHD codec you will expect to get 15 hrs at PRO HD resolution (XP AVC) 55 hrs at standard definition or long play (EP AVC) and 22hrs on standard play. Using an Mpeg codec you will record around 10 hrs of footage. I know what you thinking, on such a portable device what is the point unless the battery can last out. It also allows for plenty of capture time before the need to transfer across to the edit suite. I have not yet decided how I shall be archiving or keeping hold of footage as I transfer it from the camera. I shall look into the share station, but if this just compresses a viewable DVD the I shall sway towards the external hard drive or data DVD.

For those of you who like your manual settings and I know we all do, the everio will take a little getting used to. There is an auto / manual button located under the LCD display. Press and press again to switch between the two, you then control many of the settings that you may need to use immediately with the joystick located on the left hand side of the display. It is here that I discovered the tidily hidden on board lamp hidden away to the lower quarter of the lens. The rest of the settings can be found using the menu button and then choosing the option > Manual Setting. Here you will find, Adjust Brightness, Shutter Speed, Aperture Priority, White Balance, Effect, Tele Macro, Zebra and Sharpness. Enough to tweak your shot just like the pro’s.

Obviously if you intend to shoot using a Pro HD resolution you will not want your footage to be let down by the sound from the on board microphone. Although hard to see on the images, the HD40 comes with a shoe hidden under a plastic clip in plate so I invested in a Rode DVCam Directional Video Condenser Microphone which comes with a 3.5 m plug for the mic socket on the camera.

videomic_replacementI also bought a lens hood from eBay and will soon purchase extra lenses such as wide angle, fish eye and tele macro and put the camera through its paces.

One thing that I am slightly disappointed about is the lack of iLink or firewire port on the actual camera (although this is on the dock) I was looking forward to shooting some time lapse footage using Dragon Stop Motion but will need to find and alternative camera to do this in conjunction with my Apple Macbook Pro.

Extreme Filming and Action Sports videography, on and in the water

Having sound knowledge and experience as a cameraman, a background in teaching / participating in watersports, places me in a unique position in the UK to shoot water based videography that far exceeds that of the a regular watersports enthusiast jumping in the water with a camera, or the most experienced cameraman placing themselves literally out of their depth.

I have filmed events at a national competitive level and intend to do a lot more in the near future with the boom in the demand for online video / video marketing.

In the past I have survived with home made waterproof housings and rain covers, pining for an improvement in technology that would allow me to achieve the highest standard of footage at ease on or in the water. A large hard drive would be essential, with the backup of a laptop and external hard drive would mean getting plenty of footage without any annoying tape changes. Pro HD footage would be ideal and allow a combination of great quality footage and cropping to pin point the action. A compact camera that didn’t rely on the use of a view finder would allow me to achieve a perfectly framed shot and keep hold of the camera while filming in surf.

jvc_everio_hd40

Based on the above requirements I opted for the JVC GZ-HD40 with a JVC Everio Marine Case, WR-MG200. Visit back and I shall post some real life reviews using the equipment in extreme and marine sports situations, along with examples of footage I shoot.

JVC_Everio_Marine_Case

Contact me here at my blog with any questions regarding filming, watersports and editing.