This subject is not documented much so i thought I’d explain how to quickly import pictures from your camera role on your iPhone. The obvious thing would be to use iTunes to transfer your photos to your laptop but this is not the case.

You can set up in iTunes to sync a folder on your mac with your phone but this does not retrieve them. On the old iPod you could set the device to appear on the desktop or my computer as an external drive but I don’t think this possible with the iPhone.

With the iPhone plugged in, go to Utilities and open Image Capture. On the left hand side you should see you iPhone and in the main window you will see you entire camera roll. The rests pretty self explanatory! It’s the knowing which program to use which is the undocumented part.

For windows users apparently you can use regular camera capture software, alternatively… buy a Mac!

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The fundamentals to producing good chroma key are choice of background colour and flat lighting. You will save time and effort at edit if you spend an extra 10 minutes on this before a shoot. I often bounce light of a wall or flag the lights so as not to produce harsh changes in colour, I then monitor the colour through the camera display to ensure I produce a flat and even blue or green.

I shall talk about the controls I use in Adobe Premiere Pro as it is my current edit suite environment but controls the the video effects are much the same in Final Cut. For greater detail I would use Adobe After Effects to produce perfect results.

If you have produced an even background and once you get used to the controls you will be able to knock out the background in seconds. Apart from the Key Color / Eye Dropper used to select the colour you wish to remove, the three main controls are Color Tolerance, Edge Thin and Edge Feather. Select the tone roughly in the middle of the range of colour you wish to remove, I have often placed my new background in the video timeline under my clip so as I can see what I am doing. Adjust the Color Tolerance until the majority of the chroma has been removed. There will usually be a thin line left around the subject. Use the Edge Thin to remove most of this by increasing the value. The line is still pretty harsh so now tidy the effect up using the feather tool again by increasing the value, this will soften the change in color.

If you didn’t manage to achieve an even flat light you can use the Colour Key effect more than once in order to remove the rest of the colour but be sure to keep an eye on the shades on the subject to make sure nothing is removed. If you have chosen the background colour wisely this shouldn’t be a problem.

For Chroma Key in more detail using Adobe After Effects see this tutorial, very simple but great results.

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Today I downloaded the update for the Facebook App and discovered that they had added a sync option for Facebook friends and your contacts. This is a function that other smart phones had begun to add and I thought I was going to have to admit the the iPhone was behind on this one. Thanks to the power of the App, iPhone wins again!!

I performed the sync as you can see on the image on the right hand side. So far I have no problems, duplicates etc. the contacts seems to have matched up and have a thumbnail image and a link back to the Facebook profile.

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When setting up a project on Adobe Premiere Pro, the second tab on the New Project window presents you with the option to set your Scratch Disc. This is where all your supporting files including your videos will be saved to your Hard Drive or external drive.

Saving to your Documents folder only seems to cause issues. If you know you will have multiple projects open the files will get lost very easily lost or even corrupted. If you use a machine with multiple log ins then projects will not open when signed in as a different user. I recommend using the Same as Project option or if you wish to be even tidier create a separate folder within your project folder to separate them further.

This also means that if you need to move your project onto a different machine to work you can. All the relevant files can be transferred by copying one project folder without breaking any links to supporting files.

Premiere_Pro_Scratch_Discs

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Google_Adwords_LogoI’m often approached for some pointers in the area of Pay Per Click advertising and I start by explaining how varied the subject can be. I often read Googles guides, and other readings but don’t reach the end a whole lot wiser as every Microsoft_adExcellenceindustry, every product even time of day, week or the weather effects a large campaign. I have decided my new advise approach should therefore be, how to not get PPC Marketing or advertising wrong rather than how to get it right.Yahoo_Search_Marketing

So, where to begin? Let’s start with the setting up of the campaign as this is where you will begin. A common mistake from the outset is to follow all of Googles recommendations and have your advert appear for every associated word that refers to your product. It is good to think of every combination of words your customer might search but be careful not to include to broader terms especially if you do not stock the full range yourself. A brand that has a huge product portfolio will generate traffic but if you pull traffic through for broad terms there is no guarantee you will have to specific product at the specific price your potential customer is looking for. Broad terms often result in a low conversion rate. Having said this in an uncompetitive market this will be another story.

Ok, we’ve targeted our specific customer looking for a specific brand and a specific product in that brand range, the next thing they see is our advert on the right hand side / top of the search engine. All too often retailers go for a catch all advert for their entire campaign. This poses two problems, firstly, most customers want to know at the search engine stage if the retailer has the product and so this approach might lead to no click at all if a competitors advert supplies the required data. Secondly the customer clicks on your advert unsure as to what they might find, browses your site for a short while and then leaves, resulting in low conversion rates and a high spend. The odd wasted click here and there may seem insignificant on a small account but I have handled accounts from between a £500 to £2000 weekly spend, if these clicks aren’t turning into sales then you will soon be running at a loss.

Usability doesn’t just become important when the potential customer reaches your site, you are dealing with a savvy shopper that doesn’t wish to continue searching once on your website. You have used the right keywords, captured them with a good advert now clinch the sale by presenting them on a landing page with the product they’re after and at a competitive price.

Rather than just looking to the Google keyword tool as this will bombard you with every possible combination of key words know to man (well computer) you should use webmaster tools, google analytics and other 3rd party sites or tools to influence your choice of keywords. More detail on these in a later post.

All of the above should be done with measured targets in mind. Without bench marks there is no guarantee you are achieving a good ROI. I always stand by that PPC marketing is a short term fix and that the foe the bulk of the advertising or sales should not rely on PPC Campaigns. Your Pay Per Click should run alongside your SEO campaigns and other digital marketing, targets and goals should be set that work in synergy with a view to improve organic search conversions and digital marketing with a higher ROI. Remember some of the most innovative digital marketing costs virtually nothing.

If you have a large AdWords spend be sure to make use of your Google account manager, they are only at the other end of the phone and will work with you to improve your campaign. Be sure to provide a clear brief and if you doubt that they completely understand you brand do not ask them to make ad hoc adjustments to the wording of ads. They are extremely useful for performing repetitive time consuming jobs. Alternatively you can speed up your editing by using tools such as Google AdWords Editor, you can have more control over your adverts and if you are a whizz with exel can export and import files allowing you to work in a more familiar format.

Just a taster for now! But do ask more specific questions and I shall rage on additional posts.

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Tweening objects – basic animation techniques.
There are primarily three ways to animate using Flash, which are:
1. Motion Tweening.
2. Shape Tweening.
3. Stop-Frame animation.

Things to remember #2
Motion tweening automatically animates between two instances of the same object.
Shape tweening automatically animates between two vector-based objects.
Stop-Frame animation requires frame-by-frame drawing (not automatic)

1. Motion Tweening
The process of animating using motion tweening is as follows:
1. Turn your object into a symbol.
2. Tell Flash where to start the animation.
3. Tell Flash you want to animate.
4. Tell Flash when to stop.
A Keyframe is a mark on the timeline that tells Flash where something is going to happen.

Simple exercise using Motion Tweening
1. Start a new Flash Movie
2. In Frame 1 of Layer 1, draw a simple shape (such as a circle) on the stage
3. Using the arrow tool, double click in the shape to choose both the line and the fill
4. Press F8 or Insert > Convert to Symbol
5. On the option box choose Graphic (We will look at the other options later)
6. As you are in frame 1 you automatically have a keyframe telling flash to start the animation. If you were to do this later in your movie, you would now press F6 or Insert > Keyframe to tell Flash were to start the animation.
7. Click on Frame 1 and look at the Properties Inspector (If you can’t see it check that it is ticked in the options under Window >)
8. Where it says Tween: change the menu that says ‘None’ to ‘Motion’
9. Choose a frame along the timeline where you want the animation to stop (remember Flash defaults to 12 frames per second)
10. Press F6 or Insert > Keyframe to tell Flash were to stop the animation
11. Still on that keyframe, move the new instance of your object to where you want it to be when the animation stops
12. You should now see a blue arrow between your two instances – this means you have done the process correctly. If there is a blue broken line you have missed out a stage – start again!
13. Save your animation and preview using File>Publish Preview > HTML or Control > Test Movie. Your movie will automatically loop.

2. Shape Tweening
1. Draw or create your first instance
2. Tell Flash where to start the animation.
3. Tell Flash you want to animate.
4. Tell Flash when to stop
5. Draw or create your second instance

Simple exercise using Shape Tweening
1. Start a new Flash Movie
2. In Frame 1 of Layer 1, draw a simple shape (such as a circle) on the stage
3. As you are in frame 1 you automatically have a keyframe telling flash to start the animation. If you were to do this later in your movie, you would now press F6 or Insert > Keyframe to tell Flash were to start the animation.
4. Click on Frame 1 and look at the Properties Inspector (If you can’t see it check that it is ticked in the options under Window >)
5. Where it says Tween: change the menu that says ‘None’ to ‘Shape’
6. Choose a frame along the timeline where you want the animation to stop (remember Flash defaults to 12 frames per second)
7. Press F6 or Insert > Keyframe to tell Flash were to stop the animation
8. Still on that keyframe, select your shape and delete it.
9. Draw a second simple shape (such as a square)
10. You should now see a green arrow between your two instances – this means you have done the process correctly. If there is a broken line you have missed out a stage – start again!
11. Save your animation and preview using File > Publish Preview > HTML or Control > Test Movie. Your movie will automatically loop.

3. Stop-Frame Animation Stop - Frame animation is the traditional animation technique where the artist animates each frame individually. Flash acts as an aid to this as each frame is marked by a keyframe, which automatically copies the previous frame allowing adjustments to be made easily.

Simple stop-frame animation exercise.
1. Start a new Flash Movie
2. Draw a simple ‘stick man’ in Frame 1 of Layer 1 using the paintbrush
3. As you are in frame 1 you automatically have a keyframe telling flash to start the animation. If you were to do this later in your movie, you would now press F6 or Insert > Keyframe to tell Flash were to start the animation.
4. Select Frame 2 and press F6 or Insert > Keyframe
5. Using the paintbrush and rubber adjust the ‘stick man’ slightly
6. Repeat this process for as many keyframes as you like until you are happy with the animation.
7. Save your animation and preview using File > Publish Preview > HTML or Control > Test Movie. Your movie will automatically loop.

Summary
1 To animate movement your object must be converted to a symbol (F8)
2 The animate shape your object must be vector-based
To animate freehand you must uses (keyframe) stop-frame animation

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iPhone_Screen_GrabReally quick post, yesterday I was looking for apps to generate a picture of whatever was on my iPhone screen and I came across a shortcut.

Hold down the Home Button,

Press the On / Off button on the top of the phone,

The screen will flash white for a moment as it takes the picture.

Check the Photos folder on you phone and your images will be there! Very handy for blog posts, presentations, demos etc.

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There are two main ways to control the sound levels in Adobe Premiere Pro over time outside of a simple constant gain, expositional fade transition.

Firstly, it is not straight away that obvious that this can be done in the timeline in much the same way as in Final Cut Pro and the use of pushpins.

Adobe_Timeline_Toggle_OnLocate the button to the left of the timeline and highlight it. You should now be able to place pushpins along the levels line.

Place the playhead where you would like your fade or gain to begin and then click the grey diamond where you see the text “Audio” to the left of the timeline. You will notice a pushpin / keyframe appear on the audio track and the grey diamond turn black.

Move the playhead and the diamond will turn grey again, place the playhead where you would like your fade to finish and add another pushpin / keyframe in the same way. Grab the level beyond your second pushpin / keyframe and drag it down.Premiere_Pro_Audio_Timeline

You have created a gradual fade over time.

The second way is much the same as creating motion with images and takes place in the effects tab. If you have the Show Clip Keyframes drop down selected, you will notice this in the timeline to. With your clip selected place your playhead where you would like the fade to begin.

Levels_ControlExpand the levels controls under effects and locate the stopwatch symbol. Press this and a small black diamond (keyframe) will appear in the clip timeline. Drag the playhead to the end of the fade and repeat. You should now be able to reduce the levels beyond your second keyframe without affecting the sound before the first. The diagonal fall between the two signifies the fade over time.

Audio_Effects_Tab

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copilot-live-8-iphone-gpsI first encountered Copilot live 7 on the O2 XDA orbit and it managed to turn me from the Tom Tom One. The software maps, routing at the time seemed to be superior with less errors. I also liked the walking mode which pointed you in the right direction you quickly needed me to find somewhere. This allowed me time to collect my thoughts with a cheeky coke before my last job interview.

The Software
So, what does Copilot Live 8 have to offer on the iPhone. Much the same functionality but an improved map interface. The menu navigation takes a couple of journeys to get used to at first but once you know where everything is it becomes pretty easy. Copilot Live also offers a motorbike mode on top of the walking mode, I function I have not yet tested although I do have a Bluetooth helmet so fingers crossed that it works with that. I assume, lime most know it all techies, I often think I know better than artificial intelligence and go my own way. Copilot quickly recalculated the trip and displays a fairly accurate new time of arrival at the bottom of the screen. You can choose from different display modes including instructions and 3D maps, I choose the 3D maps and this also displays the directions cue in the bottom left hand corner of the screen up to 2 junctions in advance. The display can adjust automatically to both landscape or portrait and is easily viewable in both.

The software now offers various Internet functions including live traffic, live link, live weather and roadside assistance.

Interaction with the iPhone
I use Copilot while connected to the stereo in the car, this means it’s taking a charge from the connecting lead and also playing my music which is controlled with the stereo functions. I have had the software lag at bootup a couple of times but more often than not it works just fine. When you receive a call the software shuts down as you would expect, it does not effect the muting of your music and once you hang up the software relaunched and quickly returns to your planned route.

Installation is fairly straight forward, about a 250 mb download so definitely do it through your iTunes software, I have not received any updates yet but I presume ALK Technologies will iron out any bugs as and when they find them.

In summary, Copilot Live 8 is an extremely powerful app and although stuff magazine said the maps weren’t as easy to follow as Tom Toms, I personally don’t see much difference. Stuff gave it 5 stars and I do too.

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USB  Microscopes
Guest Blogger – Luke Ward

A ‘USB microscope’ can be an interesting tool for pupils in school. It can be used in a variety of ways including; children working in groups or individually, using one microscope for the whole class with children operating a computer package on a large screen, or simply something being demonstrated by a teacher on a large screen in front of the class. Equally as effective, the scope could be taken out doors into the field; beach, pond etc, with the use of a laptop.

Skills
The scope can help develop key skills such as critical thinking through the observing and recording of results, collection and the organising of scientific data. It can also help with communication skills through group work and possible presentations or reports of findings.  Pupils will also in become more aware and be able to use appropriate scientific terminology.

The Parts and Functions
The scope simply plugs into the USB slot (hence the name) on a computer/laptop. They will come with an installation CD that will need to be loaded onto your system, so that you can view the images. They should have a ‘snapshot’ option that allows you to take pictures of the specimens and some will have a video option so that you can film it as well. Some may have an option were as you can measure the image or part of it, this will require the recording and inputting of the magnification at the point the image was taken.

Parts of the scope are pretty straight forward and normally include; the unit itself, the wire/USB, a stand, the lens, LED’s and possibly a snapshot button.

Lesson Ideas

Growing Crystals
Age:  9 to 14
Curriculum area:  Separating mixtures of materials
Learning Objectives:  Demonstrate that dissolved substances can be recovered by evaporating the liquid from the solution.
Activity: Pupils could make a time lapse movie of salt (or other) crystals growing as the water evaporates.

Fabrics
Age:  7 to 11
Curriculum area:  How the working characteristics of materials affect the ways they are used.
Learning Objectives:  Identify that textiles may be woven or knitted and that this affects their properties. Define that the properties if textiles determine their uses.
Activity:  Examining the fabrics under the scope, noting which are woven and which are knitted. Examining different properties of fabrics, inputting findings into a database and then working out which materials would be best for a particular purpose, i.e warmth.

Plants
Age:  7 to 11
Curriculum area:  Green Plants
Learning Objectives: Label and indentify the functions of stem, leaf, flower and root.
Activity:  Take snapshots of parts of a plant, import the pictures then label the parts of the plant and identify functions.

Investigating soils
Age:  7 to 14
Curriculum area:  Materials and their properties – grouping and classifying materials.
Learning Objectives: To be able to group soils on the basis of their characteristics
Activity: Examine different samples; sandy, clay – compare particle size and relate to permeability.

Pond Animals
Age:  7 to 11
Curriculum area:  Living things in their environment.
Learning Objectives: Observe and describe how animals are adapted to their environment – Taking care of living creatures.
Activity: Pupils observe and photograph pond animals and record their observations.

Fur and feathers
Age:  7 to 11
Curriculum area:  Adaptation to environment.
Learning Objectives: Identify and describe that the characteristics of fur and feathers are adaptations to their environment.
Activity: Examine samples of fur & feathers (down/contour), describe, draw and photograph. Look for hooks that interlock the barbules. Possibly compare with human hair.

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