There are a few things to remember to help you get set up with your Google Analytics Custom Reports. The set up interface looks confusing so first firmly establish what blocks does what, see the screen shot below.
- The Dimensions refer to what will be the rows of the table
- Metrics will be columns
- Sub dimensions drill down on dimensions, for example if your dimensions is a city then your create a sub dimension to drill down referal sources from that city.
First establish your objectives. Let’s use an example whereby we want the focus on results per landing page. make the Dimension “Landing Page” and the Metric “Visits” this will highlight number of visits by landing page. As per the example above we might want to monitor a particular marketing campaign for a certain sub domain or url. In this case add the Sub Dimension as “Referal Path” under traffic sources. This will allow you to quickly see where your traffic came from for each landing page. Your Custom report build will look like this,
