[DIGITAL MARKETING] A comprehensive list of Digital Marketing channels

Online Classifieds: Gumtree, CraigsList… Online Marketplaces: eBay, Amazon… Email Autoresponders SMS Text Messaging Petrol Station Pump Handles Mobile Media Trailers Cash/ATM machines Bluetooth Taxi Cabs Bus Stops Email Marketing Cost per click: Google Adwords, Yahoo, Bing, Facebook, LinkedIn Search Engine Optimisation: Google, Yahoo, Bing… Television Radio Local Press National Press Sport sponsorship Exhibitions Social Media…



Building the clearing house of the future to change the haulage, transport and delivery industry

Amongst many educational stories growing up, many years ago my grandfather and father explained to me the concept of clearing houses. As transport professionals the told me of trucks driving to their destination dropping off their load and then needed to spread some costs by filling the empty vehicle on the way back, the backload….



Information overload, is that even a thing?

I have mentioned before, the kind of person who somehow finds the time to write a complaint letter to a TV channel rather than simply turning the channel over. In a similar way this is how I understand the buzz topic of information overload. Due to the nature of my job, people often ask how…




[DIGITAL MARKETING] Improved usability and navigation, thinking about user and customer journeys

I sat down for a beer with my good friend and colleague. One thing that cropped up and Ryan summed up nicely was ‘the death of the homepage’ could be a misleading phrase as you you could argue the opposite, ‘the birth of multiple home pages’ or ‘landing pages’ or even the trend that you…




[ DIGITAL PUBLISHING ] A test into electronic self publishing, can anyone publish a book kindle or iBooks?

I recently documented an over year long project at work as we globalized the online presence of over 400 companies into one. Not knowing what approach to take to make this usable and useful for anyone to read I began to pick friends brains on the subject of publishing. It was soon obvious that like…




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